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Reading Between the Lines of Consumer Confidence Measures

Doris A. Graber
The Public Opinion Quarterly
Vol. 46, No. 3 (Autumn, 1982), pp. 336-339
Stable URL: http://www.jstor.org/stable/2748864
Page Count: 4
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Reading Between the Lines of Consumer Confidence Measures
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Abstract

Public opinion data about consumer buying intentions have proven to be reliable indicators of future economic trends. This demonstrates the advisability of including well-informed public opinion data in public policy planning. This introduction and the three essays that follow are based on a panel on "Taking the Pulse of the Economy: A Fresh Look at Economic Indicators," which was presented at the 1981 Annual AAPOR Conference.

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