You are not currently logged in.
Access JSTOR through your library or other institution:
Reading Between the Lines of Consumer Confidence Measures
Doris A. Graber
The Public Opinion Quarterly
Vol. 46, No. 3 (Autumn, 1982), pp. 336-339
Published by: Oxford University Press on behalf of the American Association for Public Opinion Research
Stable URL: http://www.jstor.org/stable/2748864
Page Count: 4
You can always find the topics here!Topics: Public opinion, Consumer attitudes, Consumer Confidence Index, Consumer behavior, Economic investment, Consumer economics, Economic expectations, Public policy, Economic recessions, Economic forecasting
Were these topics helpful?See something inaccurate? Let us know!
Select the topics that are inaccurate.
Preview not available
Public opinion data about consumer buying intentions have proven to be reliable indicators of future economic trends. This demonstrates the advisability of including well-informed public opinion data in public policy planning. This introduction and the three essays that follow are based on a panel on "Taking the Pulse of the Economy: A Fresh Look at Economic Indicators," which was presented at the 1981 Annual AAPOR Conference.
The Public Opinion Quarterly © 1982 American Association for Public Opinion Research