Access

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

Campaign Activities and Electoral Outcomes in Britain 1979 and 1983

Ian McAllister
The Public Opinion Quarterly
Vol. 49, No. 4 (Winter, 1985), pp. 489-503
Stable URL: http://www.jstor.org/stable/2748918
Page Count: 15
  • Download ($42.00)
  • Cite this Item
Campaign Activities and Electoral Outcomes in Britain 1979 and 1983
Preview not available

Abstract

Political broadcasting through the electronic media has largely displaced two older methods of influencing voters-canvassing and advertising in the press-as the dominant party campaign activity during elections. This article utilizes survey data collected during the 1979 and 1983 British general elections estimatthe reported effects of these three types of campaign activity on electoral outcomes. The results show that few voters report being influenced by canvassing and advertising, and the net effect on the vote is either small or nonexistent. By contrast, around 1 in 6 report being influenced by a party political broadcast, and those most influenced are eventual Liberal-Alliance voters. The net electoral effect of political broadcasting can range as high as 3.4 percent, but gains for the Conservatives and Labour are offset by the political broadcasting of competitors. The main exceptions are the Liberals in 1979 and the Alliance in 1983, who made a net gain of 1.5 percent and 3.3 percent of the vote, respectively.

Page Thumbnails

  • Thumbnail: Page 
[489]
    [489]
  • Thumbnail: Page 
490
    490
  • Thumbnail: Page 
491
    491
  • Thumbnail: Page 
492
    492
  • Thumbnail: Page 
493
    493
  • Thumbnail: Page 
494
    494
  • Thumbnail: Page 
495
    495
  • Thumbnail: Page 
496
    496
  • Thumbnail: Page 
497
    497
  • Thumbnail: Page 
498
    498
  • Thumbnail: Page 
499
    499
  • Thumbnail: Page 
500
    500
  • Thumbnail: Page 
501
    501
  • Thumbnail: Page 
502
    502
  • Thumbnail: Page 
503
    503