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Subsequent Questions May Influence Answers to Preceding Questions in Mail Surveys
Norbert Schwarz and Hans-J. Hippler
The Public Opinion Quarterly
Vol. 59, No. 1 (Spring, 1995), pp. 93-97
Published by: Oxford University Press on behalf of the American Association for Public Opinion Research
Stable URL: http://www.jstor.org/stable/2749652
Page Count: 5
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Data of a mode experiment demonstrate that the emergence of context effects may be independent of question order under mail survey conditions. Under telephone interview conditions, substantively related questions affected responses to the target question only when asked first. However, the same questions affected responses under mail survey conditions independent of whether they preceded or followed the target question.
The Public Opinion Quarterly © 1995 American Association for Public Opinion Research