Access

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

The Rise of Presidential Polling: The Nixon White House in Historical Perspective

Lawrence R. Jacobs and Robert Y. Shapiro
The Public Opinion Quarterly
Vol. 59, No. 2 (Summer, 1995), pp. 163-195
Stable URL: http://www.jstor.org/stable/2749700
Page Count: 33
  • Download ($42.00)
  • Cite this Item
The Rise of Presidential Polling: The Nixon White House in Historical Perspective
Preview not available

Abstract

This article traces the institutional development of presidential polling of public opinion. We suggest that Kennedy, Johnson, and especially Nixon developed the institution of the presidency to include a "public opinion apparatus"-an operation that was centralized in the White House and devoted to assembling public opinion data and conducting extensive public relations activities. According to interviews with former officials and archival records, this apparatus had its roots in Kennedy's 1960 presidential campaign, but during the Johnson and Nixon presidencies it developed into a regular and enduring institution for connecting presidential activity with public opinion.

Page Thumbnails

  • Thumbnail: Page 
163
    163
  • Thumbnail: Page 
164
    164
  • Thumbnail: Page 
165
    165
  • Thumbnail: Page 
166
    166
  • Thumbnail: Page 
167
    167
  • Thumbnail: Page 
168
    168
  • Thumbnail: Page 
169
    169
  • Thumbnail: Page 
170
    170
  • Thumbnail: Page 
171
    171
  • Thumbnail: Page 
172
    172
  • Thumbnail: Page 
173
    173
  • Thumbnail: Page 
174
    174
  • Thumbnail: Page 
175
    175
  • Thumbnail: Page 
176
    176
  • Thumbnail: Page 
177
    177
  • Thumbnail: Page 
178
    178
  • Thumbnail: Page 
179
    179
  • Thumbnail: Page 
180
    180
  • Thumbnail: Page 
181
    181
  • Thumbnail: Page 
182
    182
  • Thumbnail: Page 
183
    183
  • Thumbnail: Page 
184
    184
  • Thumbnail: Page 
185
    185
  • Thumbnail: Page 
186
    186
  • Thumbnail: Page 
187
    187
  • Thumbnail: Page 
188
    188
  • Thumbnail: Page 
189
    189
  • Thumbnail: Page 
190
    190
  • Thumbnail: Page 
191
    191
  • Thumbnail: Page 
192
    192
  • Thumbnail: Page 
193
    193
  • Thumbnail: Page 
194
    194
  • Thumbnail: Page 
195
    195