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Rumor and Public Opinion
Warren A. Peterson and Noel P. Gist
American Journal of Sociology
Vol. 57, No. 2 (Sep., 1951), pp. 159-167
Published by: The University of Chicago Press
Stable URL: http://www.jstor.org/stable/2772077
Page Count: 9
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Rumor is a collective effort to interpret a problematic and affectively evocative situation. A case study of rumor demonstrates that when a public is keenly interested, rumer tends to be elaborated and diversified, contrary to the expectations and assumptions of Allport and Postman, who generalize on the basis of laboratory experimentation.
American Journal of Sociology © 1951 The University of Chicago Press