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Rumor and Public Opinion

Warren A. Peterson and Noel P. Gist
American Journal of Sociology
Vol. 57, No. 2 (Sep., 1951), pp. 159-167
Stable URL: http://www.jstor.org/stable/2772077
Page Count: 9
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Rumor and Public Opinion
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Abstract

Rumor is a collective effort to interpret a problematic and affectively evocative situation. A case study of rumor demonstrates that when a public is keenly interested, rumer tends to be elaborated and diversified, contrary to the expectations and assumptions of Allport and Postman, who generalize on the basis of laboratory experimentation.

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