Access

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

If you need an accessible version of this item please contact JSTOR User Support

Rumor and Public Opinion

Warren A. Peterson and Noel P. Gist
American Journal of Sociology
Vol. 57, No. 2 (Sep., 1951), pp. 159-167
Stable URL: http://www.jstor.org/stable/2772077
Page Count: 9
  • Read Online (Free)
  • Download ($14.00)
  • Subscribe ($19.50)
  • Cite this Item
If you need an accessible version of this item please contact JSTOR User Support
Rumor and Public Opinion
Preview not available

Abstract

Rumor is a collective effort to interpret a problematic and affectively evocative situation. A case study of rumor demonstrates that when a public is keenly interested, rumer tends to be elaborated and diversified, contrary to the expectations and assumptions of Allport and Postman, who generalize on the basis of laboratory experimentation.

Page Thumbnails

  • Thumbnail: Page 
159
    159
  • Thumbnail: Page 
160
    160
  • Thumbnail: Page 
161
    161
  • Thumbnail: Page 
162
    162
  • Thumbnail: Page 
163
    163
  • Thumbnail: Page 
164
    164
  • Thumbnail: Page 
165
    165
  • Thumbnail: Page 
166
    166
  • Thumbnail: Page 
167
    167