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Does Diversity Pay?: Race, Gender, and the Business Case for Diversity
American Sociological Review
Vol. 74, No. 2 (Apr., 2009), pp. 208-224
Published by: American Sociological Association
Stable URL: http://www.jstor.org/stable/27736058
Page Count: 17
You can always find the topics here!Topics: Racial diversity, Business structures, Market share, Workforce, Customers, Relative profitability, Demography, Revenue, Marketing strategies, Workplaces
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The value-in-diversity perspective argues that a diverse workforce, relative to a homogeneous one, is generally beneficial for business, including but not limited to corporate profits and earnings. This is in contrast to other accounts that view diversity as either nonconsequential to business success or actually detrimental by creating conflict, undermining cohesion, and thus decreasing productivity. Using data from the 1996 to 1997 National Organizations Survey, a national sample of for-profit business organizations, this article tests eight hypotheses derived from the value-in-diversity thesis. The results support seven of these hypotheses: racial diversity is associated with increased sales revenue, more customers, greater market share, and greater relative profits. Gender diversity is associated with increased sales revenue, more customers, and greater relative profits. I discuss the implications of these findings relative to alternative views of diversity in the workplace.
American Sociological Review © 2009 American Sociological Association