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Confluence of Cultural and Multinational Influences: A New Paradigm for Organizational Behaviour

Jai B. P. Sinha
Indian Journal of Industrial Relations
Vol. 35, No. 1 (Jul., 1999), pp. 27-42
Stable URL: http://www.jstor.org/stable/27767632
Page Count: 16
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Confluence of Cultural and Multinational Influences: A New Paradigm for Organizational Behaviour
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Abstract

As the market is getting increasingly global, competitive, and turbulent, Indian organizations are under mounting pressure to change. While many smaller organizations are still working at a subsistence level and manifest an amoral work centric culture, the large and leading ones tend to evolve from being culturally embedded, through market driven, to strategically oriented, although the differences between the latter two are not always clear. Along these phases of evolution, there is an increasing pressure on them for a quantum change in their goals and objectives, systems and procedures, and their underlying values and assumptions regarding how employees should work and relate with each other. The new OB science has to break away from its narrow and ethnocentric approach and provide a new perspective on how diverse organizations in a variety of settings can effectively function. Such a science has to be rooted in its own cultural soil, but has to reach out beyond the national boundaries to provide an encompassing framework for building productive organizations in the next millennium.

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