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Internal Versus External Criticism of Group Standards
Vol. 26, No. 4 (Dec., 1963), pp. 410-421
Published by: American Sociological Association
Stable URL: http://www.jstor.org/stable/2786145
Page Count: 12
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The subject's reactions to counternorm communications coming from in-group members on an ego-involving issue were studied. Indications of dissonance and dissonance-reducing behaviors were measured. The experimental task for the subject was to write answers to the "spontaneous" arguments of another subject (in reality, prepared communications sent to him by a confederate). The content of the communications disagreed with the subject's opinions and the group norm on the issue. Forty male divinity school students were used as subjects. The group membership of the subjects' communication partner was varied. The results supported the proposition that disagreement coming from an in-group member arouses dissonance of a greater magnitude than the same disagrement from an out-group member. The findings also indicated a general trend for the subjects in the in-group condition to seek more information than the subjects in the out-group condition.
Sociometry © 1963 American Sociological Association