Access

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

If you need an accessible version of this item please contact JSTOR User Support

Colonizing the Mind: Dilemmas in the Application of Social Science

Michael Mulkay, Trevor Pinch and Malcolm Ashmore
Social Studies of Science
Vol. 17, No. 2 (May, 1987), pp. 231-256
Published by: Sage Publications, Ltd.
Stable URL: http://www.jstor.org/stable/284950
Page Count: 26
  • Get Access
  • Read Online (Free)
  • Download ($40.00)
  • Cite this Item
If you need an accessible version of this item please contact JSTOR User Support
Colonizing the Mind: Dilemmas in the Application of Social Science
Preview not available

Abstract

Health economists see their practice as the application of economics to the field of human health. One of the forms that the practical application of health economics takes is the attempt to persuade professionals in health care to accept and implement economists' recommendations for changes in their practice. This paper examines one such attempt by means of a detailed textual analysis of 'The Essentials of Health Economics', a major series of articles written for doctors by two leading health economists. The 'dilemma of application' faced by these authors is that if they are to persuade doctors to accept the positive benefits of economics, they must also persuade doctors to accept deficiencies in their current practice. This dilemma encourages the use of textual strategies such as 'avoiding confrontation' and 'criticism without offence'. This kind of rhetoric of application is seen to stem from the authors' skilful deployment of two distinct, though intertwined, programmes for health economics - namely, the 'strong' and the 'weak'.

Page Thumbnails

  • Thumbnail: Page 
[231]
    [231]
  • Thumbnail: Page 
232
    232
  • Thumbnail: Page 
233
    233
  • Thumbnail: Page 
234
    234
  • Thumbnail: Page 
235
    235
  • Thumbnail: Page 
236
    236
  • Thumbnail: Page 
237
    237
  • Thumbnail: Page 
238
    238
  • Thumbnail: Page 
239
    239
  • Thumbnail: Page 
240
    240
  • Thumbnail: Page 
241
    241
  • Thumbnail: Page 
242
    242
  • Thumbnail: Page 
243
    243
  • Thumbnail: Page 
244
    244
  • Thumbnail: Page 
245
    245
  • Thumbnail: Page 
246
    246
  • Thumbnail: Page 
247
    247
  • Thumbnail: Page 
248
    248
  • Thumbnail: Page 
249
    249
  • Thumbnail: Page 
250
    250
  • Thumbnail: Page 
251
    251
  • Thumbnail: Page 
252
    252
  • Thumbnail: Page 
253
    253
  • Thumbnail: Page 
254
    254
  • Thumbnail: Page 
255
    255
  • Thumbnail: Page 
256
    256