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Media Framing of a Civil Liberties Conflict and Its Effect on Tolerance
Thomas E. Nelson, Rosalee A. Clawson and Zoe M. Oxley
The American Political Science Review
Vol. 91, No. 3 (Sep., 1997), pp. 567-583
Published by: American Political Science Association
Stable URL: http://www.jstor.org/stable/2952075
Page Count: 17
You can always find the topics here!Topics: Freedom of speech, News content, Political science, Civil liberties, Social psychology, Mass media, School campuses, Television viewers, News media, Public opinion
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Framing is the process by which a communication source, such as a news organization, defines and constructs a political issue or public controversy. Two experiments examined the effect of news frames on tolerance for the Ku Klux Klan. The first presented research participants with one of two local news stories about a Klan rally that varied by frame: One framed the rally as a free speech issue, and the other framed it as a disruption of public order. Participants who viewed the free speech story expressed more tolerance for the Klan than participants who watched the public order story. Additional data indicate that frames affect tolerance by altering the perceived importance of public order values. The relative accessibility of free speech and public order concepts did not respond to framing. A second experiment used a simulated electronic news service to present different frames and replicated these findings.
The American Political Science Review © 1997 American Political Science Association