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Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially

Dan Ariely, Anat Bracha and Stephan Meier
The American Economic Review
Vol. 99, No. 1 (Mar., 2009), pp. 544-555
Stable URL: http://www.jstor.org/stable/29730196
Page Count: 12
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Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially
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