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A Technique for Studying the Effects of a Television Broadcast

William A. Belson
Journal of the Royal Statistical Society. Series C (Applied Statistics)
Vol. 5, No. 3 (Nov., 1956), pp. 195-202
Published by: Wiley for the Royal Statistical Society
DOI: 10.2307/2985420
Stable URL: http://www.jstor.org/stable/2985420
Page Count: 8
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
A Technique for Studying the Effects of a Television Broadcast
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Abstract

This article describes a technique, the stable correlate method, for measuring the effects of television broadcasts seen under completely normal conditions. Mr Belson suggests that the method may be readily applicable to various sociological studies of effects, e.g. of television, of cinema-going, of major events, and of publicity campaigns.

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