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Promotional Expenditures in U.S. Congressional Elections
Lawrence C. Soley and Leonard N. Reid
Journal of Marketing & Public Policy
Vol. 1 (1982), pp. 147-155
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/30000014
Page Count: 9
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This article examines the relationship of party affiliation, incumbency, and promotional expenditures to votes received in U.S. congressional elections. Analysis of covariance revealed that promotional expenditures have a significant effect on votes received and that this effect is as great as the effects of party affiliation and incumbency.
Journal of Marketing & Public Policy © 1982 American Marketing Association