Access

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

If You Use a Screen Reader

This content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.

Promotional Expenditures in U.S. Congressional Elections

Lawrence C. Soley and Leonard N. Reid
Journal of Marketing & Public Policy
Vol. 1 (1982), pp. 147-155
DOI: 10.2307/30000014
Stable URL: http://www.jstor.org/stable/30000014
Page Count: 9
  • Read Online (Free)
  • Download ($34.00)
  • Subscribe ($19.50)
  • Cite this Item
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Promotional Expenditures in U.S. Congressional Elections
Preview not available

Abstract

This article examines the relationship of party affiliation, incumbency, and promotional expenditures to votes received in U.S. congressional elections. Analysis of covariance revealed that promotional expenditures have a significant effect on votes received and that this effect is as great as the effects of party affiliation and incumbency.

Page Thumbnails

  • Thumbnail: Page 
147
    147
  • Thumbnail: Page 
148
    148
  • Thumbnail: Page 
149
    149
  • Thumbnail: Page 
150
    150
  • Thumbnail: Page 
151
    151
  • Thumbnail: Page 
152
    152
  • Thumbnail: Page 
153
    153
  • Thumbnail: Page 
154
    154
  • Thumbnail: Page 
155
    155