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Public Sector Promotion of U.S. Export Activity: A Review and Directions for the Future
S. Tamer Cavusgil and Poh-Lin Yeoh
Journal of Public Policy & Marketing
Vol. 13, No. 1 (Spring, 1994), pp. 76-84
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/30000173
Page Count: 9
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Public sector promotion of export activity is gaining increasing importance in the face of the ongoing quest for global competitiveness and growing expenditures for such activity by individual states and the federal government. What are the principles of effective export promotion and assistance programs? What should be the features of a comprehensive public sector initiative to stimulate exports? Drawing from experience of past programs in the United States and other countries, the authors attempt to shed light on these questions.
Journal of Public Policy & Marketing © 1994 American Marketing Association