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Marketing and Development in the Transition Economies of Southeast Asia: Policy Explication, Assessment, and Implications
Clifford J. Shultz II and Anthony Pecotich
Journal of Public Policy & Marketing
Vol. 16, No. 1, International Issues in Law and Public Policy (Spring, 1997), pp. 55-68
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/30000421
Page Count: 14
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Geopolitical events have forced many countries in Southeast Asia to transform from centrally planned to market-oriented economies. The authors review the literature and introduce a model to help explain the forces and factors that seem to affect the success of Southeast Asian transition policies. The authors submit that though Southeast Asian gradualism or constrained capitalism continues to produce positive macroeconomic results and consumption opportunities, more expansive reform policies eventually could be required if these transition economies are to continue to prosper and enhance the welfare of their people. They conclude by discussing marketing implications and directions forfurther research.
Journal of Public Policy & Marketing © 1997 American Marketing Association