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Marketing and Development in the Transition Economies of Southeast Asia: Policy Explication, Assessment, and Implications

Clifford J. Shultz II and Anthony Pecotich
Journal of Public Policy & Marketing
Vol. 16, No. 1, International Issues in Law and Public Policy (Spring, 1997), pp. 55-68
Stable URL: http://www.jstor.org/stable/30000421
Page Count: 14
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Marketing and Development in the Transition Economies of Southeast Asia: Policy Explication, Assessment, and Implications
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Abstract

Geopolitical events have forced many countries in Southeast Asia to transform from centrally planned to market-oriented economies. The authors review the literature and introduce a model to help explain the forces and factors that seem to affect the success of Southeast Asian transition policies. The authors submit that though Southeast Asian gradualism or constrained capitalism continues to produce positive macroeconomic results and consumption opportunities, more expansive reform policies eventually could be required if these transition economies are to continue to prosper and enhance the welfare of their people. They conclude by discussing marketing implications and directions forfurther research.

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