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Consumer Online Privacy: Legal and Ethical Issues
Eve M. Caudill and Patrick E. Murphy
Journal of Public Policy & Marketing
Vol. 19, No. 1, Privacy and Ethical Issues in Database/Interactive Marketing and Public Policy (Spring, 2000), pp. 7-19
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/30000483
Page Count: 13
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Consumer privacy is a public policy issue that has received substantial attention over the last thirty years. The phenomenal growth of the Internet has spawned several new concerns about protecting the privacy of consumers. The authors examine both historical and conceptual analyses of privacy and discuss domestic and international regulatory and self-regulatory approaches to confronting privacy issues on the Internet. The authors also review ethical theories that apply to consumer privacy and offer specific suggestions for corporate ethical policy and public policy as well as a research agenda.
Journal of Public Policy & Marketing © 2000 American Marketing Association