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Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action
Clifford J. Shultz II and Morris B. Holbrook
Journal of Public Policy & Marketing
Vol. 18, No. 2 (Fall, 1999), pp. 218-229
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/30000542
Page Count: 12
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The authors contend that solutions to the most pressing environmental challenges will result from understanding and solving social traps such as the commons dilemma. They propose a synthesis for analysis and action to suggest that marketing's stakeholders can cooperate to contribute solutions and ultimately develop programs that help ameliorate the tragedy of the commons.
Journal of Public Policy & Marketing © 1999 American Marketing Association