Access

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

If You Use a Screen Reader

This content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.

An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: The Emancipatory Potential of an Ecological Life

Susan Dobscha and Julie L. Ozanne
Journal of Public Policy & Marketing
Vol. 20, No. 2 (Fall, 2001), pp. 201-214
Stable URL: http://www.jstor.org/stable/30000588
Page Count: 14
  • Read Online (Free)
  • Download ($24.00)
  • Subscribe ($19.50)
  • Cite this Item
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: The Emancipatory Potential of an Ecological Life
Preview not available

Abstract

Using depth interviews and observations, the authors empirically examine market activities of women who care deeply about nature. Interpreted in the light of ecofeminist theory, the data suggest that these women are forging an ecological self that affects their view of consumption and the marketplace. Leading ecological lives, the women challenge traditional notions of feminine consumption and are a force for change in their relationships with family, friends, the workplace, and the community. These data dispute conventional notions of environmentalism and green consumption; they support and extend an ecofeminist notion of the ecological self as a nondominating path of change. The authors outline implications for relevant stakeholders.

Page Thumbnails

  • Thumbnail: Page 
201
    201
  • Thumbnail: Page 
202
    202
  • Thumbnail: Page 
203
    203
  • Thumbnail: Page 
204
    204
  • Thumbnail: Page 
205
    205
  • Thumbnail: Page 
206
    206
  • Thumbnail: Page 
207
    207
  • Thumbnail: Page 
208
    208
  • Thumbnail: Page 
209
    209
  • Thumbnail: Page 
210
    210
  • Thumbnail: Page 
211
    211
  • Thumbnail: Page 
212
    212
  • Thumbnail: Page 
213
    213
  • Thumbnail: Page 
214
    214