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Liquor Advertisements on Television: Just Say No
George A. Hacker
Journal of Public Policy & Marketing
Vol. 17, No. 1, Warnings and Disclosures (Spring, 1998), pp. 139-142
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/30000617
Page Count: 4
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The author addresses the end of the hard liquor industry's voluntary ban on televised advertising and argues that such advertising will have adverse effects on viewers, especially youths. The author also suggests that the controversy might lead to the end of all televised alcohol advertising.
Journal of Public Policy & Marketing © 1998 American Marketing Association