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Liquor Advertisements on Television: Just Say No

George A. Hacker
Journal of Public Policy & Marketing
Vol. 17, No. 1, Warnings and Disclosures (Spring, 1998), pp. 139-142
Stable URL: http://www.jstor.org/stable/30000617
Page Count: 4
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Liquor Advertisements on Television: Just Say No
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Abstract

The author addresses the end of the hard liquor industry's voluntary ban on televised advertising and argues that such advertising will have adverse effects on viewers, especially youths. The author also suggests that the controversy might lead to the end of all televised alcohol advertising.

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