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A Contingent Resource-Based View of Proactive Corporate Environmental Strategy
J. Alberto Aragón-Correa and Sanjay Sharma
The Academy of Management Review
Vol. 28, No. 1 (Jan., 2003), pp. 71-88
Published by: Academy of Management
Stable URL: http://www.jstor.org/stable/30040690
Page Count: 18
You can always find the topics here!Topics: Environmental management, Business environments, Sustainable development, Green businesses, Business structures, Corporate strategies, Environmental regulation, Natural resource management, Natural resources, Industrial management
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We integrate perspectives from the literature on contingency, dynamic capabilities, and the natural resource-based view of the firm to propose how dimensions of the general competitive environment of a business will influence the development of a dynamic, proactive corporate strategy for managing the business-natural environment interface. We also explain how certain characteristics of the general business environment-uncertainty, complexity, and munificence-moderate the relationship between the dynamic capability of a proactive environmental strategy and competitive advantage. We conclude with a discussion of implications for research and practice.
The Academy of Management Review © 2003 Academy of Management