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SIMMIDA: A Business Decision-Making Game

Juliet M. Hampton
Operational Research Quarterly (1970-1977)
Vol. 27, No. 1, Part 2 (1976), pp. 251-260
DOI: 10.2307/3009144
Stable URL: http://www.jstor.org/stable/3009144
Page Count: 10
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SIMMIDA: A Business Decision-Making Game
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Abstract

This game has been designed to provide a means, through a simulated business environment, of educating management in the assessment of the subjective probabilities and utilities required for statistical decision analysis. The game is described, together with some discussion of the results obtained from repeated trials of the game with participants drawn from business executives attending programmes at the London Business School.

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