You are not currently logged in.
Access JSTOR through your library or other institution:
If You Use a Screen ReaderThis content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
The Effect of Expiration Dates and Perceived Risk on Purchasing Behavior in Grocery Store Perishable Categories
Michael Tsiros and Carrie M. Heilman
Journal of Marketing
Vol. 69, No. 2 (Apr., 2005), pp. 114-129
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/30162048
Page Count: 16
You can always find the topics here!Topics: Perishables, Expiration dates, Financial risk, Beef, Consumer research, Investment risk, Grocery stores, Shelf life, Goods, Disease risk
Were these topics helpful?See something inaccurate? Let us know!
Select the topics that are inaccurate.
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Preview not available
In this article, the authors examine consumers' behavior with respect to expiration dates for grocery store perishable products. A better understanding of such behavior can both guide efforts to educate consumers about the risks associated with perishables that are approaching their expiration dates and help managers implement effective promotional strategies for these products throughout the course of their shelf lives. Both of these approaches can help reduce waste due to spoilage.
Journal of Marketing © 2005 American Marketing Association