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Measuring Responding Desirably with Attitude-Opinion Items

Karl Schuessler, David Hittle and John Cardascia
Social Psychology
Vol. 41, No. 3 (Sep., 1978), pp. 224-235
DOI: 10.2307/3033559
Stable URL: http://www.jstor.org/stable/3033559
Page Count: 12
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Measuring Responding Desirably with Attitude-Opinion Items
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Abstract

This article considers the feasibility of measuring responding desirably with attitude-opinion items, and presents and index based on 16 such items. Estimates of reliability and validity for this index are given, and examples of its use as a covariate (control) in attitude research are presented. Similarities and differences from other related scales are discussed.

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