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On the "Social Law of Effect" for Task-Oriented Groups
Social Psychology Quarterly
Vol. 42, No. 3 (Sep., 1979), pp. 222-231
Published by: American Sociological Association
Stable URL: http://www.jstor.org/stable/3033765
Page Count: 10
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The "social law of effect" proposed by Gray and Von Broembsen (1976) is critically assessed using a body of data generated in a set of Bales' type experiments. Data from 28 experimental groups provided very strong support for the social law of effect. The empirical values of the differentiation parameter varied greatly across these groups and examples of each differentiation type were found. These data point to the need to provide theoretical accounts and adequate models of social processes generating the data that support the social law of effect, and to provide theoretical accounts of the variability of the differentiation parameter across small task-oriented groups. Several avenues of inquiry for doing this are sketched.
Social Psychology Quarterly © 1979 American Sociological Association