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Gender and the Physiognomy of Dominance and Attractiveness
Caroline F. Keating
Social Psychology Quarterly
Vol. 48, No. 1 (Mar., 1985), pp. 61-70
Published by: American Sociological Association
Stable URL: http://www.jstor.org/stable/3033782
Page Count: 10
You can always find the topics here!Topics: Jaw, Humans, Female animals, Social psychology, Analysis of variance, Gestures, Women, Sociobiology, Ethology, Primates
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Facial composites constructed from Identi-Kit materials were used to assess the impact of characteristically mature and immature eyebrows, eyes, lips, and jaws on perceptions of social dominance and attractiveness. Male and female faces were identically composed except for hair. Subjects rated faces on scales for dominance and attractiveness. Mature traits were hypothesized to make all faces look dominant and male faces appear attractive. Female faces were predicted to look attractive when displaying immature, nondominant facial cues. The results confirmed that mature traits generally raised dominance and attractiveness ratings for male faces. The traits that successfully raised dominance ratings for male faces made females look less attractive. Eye size had the most reliable effect on both dominance and attractiveness ratings for female faces. Eyes that make females look nondominant also made them look attractive. The results were generally consistent with sociobiological arguments generating predictions.
Social Psychology Quarterly © 1985 American Sociological Association