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The Changing Concept of "Human Nature" in the Literature of American Advertising

Merle Curti
The Business History Review
Vol. 41, No. 4 (Winter, 1967), pp. 335-357
Stable URL: http://www.jstor.org/stable/3112645
Page Count: 25
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The Changing Concept of
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Abstract

In their debates over the functions of advertising (such as "tell versus sell" and "inform versus manipulate"), practitioners have employed various conceptualizations of the "nature" of man. Implicitly and explicitly, as Professor Curti reveals, these views also tell us much about the "nature" of American society in the twentieth century.

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