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'Parental Choice', Consumption and Social Theory: The Operation of Micro-Markets in Education

Richard Bowe, Stephen Ball and Sharon Gewirtz
British Journal of Educational Studies
Vol. 42, No. 1, Special Edition: Education Policy Studies (Mar., 1994), pp. 38-52
DOI: 10.2307/3122219
Stable URL: http://www.jstor.org/stable/3122219
Page Count: 15
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'Parental Choice', Consumption and Social Theory: The Operation of Micro-Markets in Education
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Abstract

Using key writings in the sociology of consumption and consumerism and analyses of the nature of postmodern society, this paper considers how parents decide upon a secondary school and the nature of their engagement with the education market.

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