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The Relationship between Shelf Space and Unit Sales in Supermarkets
Ronald C. Curhan
Journal of Marketing Research
Vol. 9, No. 4 (Nov., 1972), pp. 406-412
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/3149304
Page Count: 7
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In studying the impact of shelf space changes on unit sales, space elasticity was hypothesized to be a function of several product-specific variables, including physical properties, merchandising characteristics, and use characteristics. The model was tested using stepwise multiple regression, and it was found that the impact of shelf space on unit sales was very small relative to the effects of other variables.
Journal of Marketing Research © 1972 American Marketing Association