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Perceived Risk in Store Selection

Robert D. Hisrich, Ronald J. Dornoff and Jerome B. Kernan
Journal of Marketing Research
Vol. 9, No. 4 (Nov., 1972), pp. 435-439
DOI: 10.2307/3149311
Stable URL: http://www.jstor.org/stable/3149311
Page Count: 5
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Perceived Risk in Store Selection
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