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Journal Article

Evaluating the Quality of Marketing Research Contractors

Charles S. Mayer
Journal of Marketing Research
Vol. 4, No. 2 (May, 1967), pp. 134-141
DOI: 10.2307/3149357
Stable URL: http://www.jstor.org/stable/3149357
Page Count: 8
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Evaluating the Quality of Marketing Research Contractors
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Abstract

This article suggests an explicit system for evaluating the quality of work performed by outside suppliers of marketing research.

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