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Evaluating the Quality of Marketing Research Contractors
Charles S. Mayer
Journal of Marketing Research
Vol. 4, No. 2 (May, 1967), pp. 134-141
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/3149357
Page Count: 8
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This article suggests an explicit system for evaluating the quality of work performed by outside suppliers of marketing research.
Journal of Marketing Research © 1967 American Marketing Association