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Elimination of Phosphate Detergents and Psychological Reactance
Michael B. Mazis, Robert B. Settle and Dennis C. Leslie
Journal of Marketing Research
Vol. 10, No. 4 (Nov., 1973), pp. 390-395
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/3149386
Page Count: 6
You can always find the topics here!Topics: Detergents, Phosphates, Reactance, Brands, Consumer psychology, Social psychology, Marketing, Psychology, Sumer, Reactivity
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This study explores the use of psychological reactance theory to explain consumer response to the elimination of phosphate laundry detergents. Consumers tended to express attitudes consistent with psychological reactance theory predictions.
Journal of Marketing Research © 1973 American Marketing Association