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Elimination of Phosphate Detergents and Psychological Reactance

Michael B. Mazis, Robert B. Settle and Dennis C. Leslie
Journal of Marketing Research
Vol. 10, No. 4 (Nov., 1973), pp. 390-395
DOI: 10.2307/3149386
Stable URL: http://www.jstor.org/stable/3149386
Page Count: 6
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Elimination of Phosphate Detergents and Psychological Reactance
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Abstract

This study explores the use of psychological reactance theory to explain consumer response to the elimination of phosphate laundry detergents. Consumers tended to express attitudes consistent with psychological reactance theory predictions.

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