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Product Bias in the Central American Common Market
Robert D. Schooler
Journal of Marketing Research
Vol. 2, No. 4 (Nov., 1965), pp. 394-397
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/3149486
Page Count: 4
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This article shows that regional fears, jealousies, and animosities constitute invisible barriers to increased trade within CACM, and that the attitude toward the people of a given country is a factor in existing preconceptions regarding the products of that country.
Journal of Marketing Research © 1965 American Marketing Association