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Measurement Errors in Reports of Consumer Expenditures
Journal of Marketing Research
Vol. 7, No. 1 (Feb., 1970), pp. 11-25
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/3149502
Page Count: 15
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Empirical findings on measurement errors in reports by consumers of expenditures made in the past are reviewed, the implications of these findings for survey design are considered, and the needs for future research are discussed.
Journal of Marketing Research © 1970 American Marketing Association