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Shelf Position and Space Effects on Sales
Ronald E. Frank and William F. Massy
Journal of Marketing Research
Vol. 7, No. 1 (Feb., 1970), pp. 59-66
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/3149508
Page Count: 8
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The authors report a cross-sectional analysis of the effects of shelf position and space on sales for a frequently purchased, branded grocery product. As is the case in most cross-sectional studies of the effects of shelf policy variables, they are apt to be confounded with store, container size and brand differences in sales. This investigation illustrates the use of several procedures for mitigating the effects of these confounding variables.
Journal of Marketing Research © 1970 American Marketing Association