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Shelf Position and Space Effects on Sales

Ronald E. Frank and William F. Massy
Journal of Marketing Research
Vol. 7, No. 1 (Feb., 1970), pp. 59-66
DOI: 10.2307/3149508
Stable URL: http://www.jstor.org/stable/3149508
Page Count: 8
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Shelf Position and Space Effects on Sales
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Abstract

The authors report a cross-sectional analysis of the effects of shelf position and space on sales for a frequently purchased, branded grocery product. As is the case in most cross-sectional studies of the effects of shelf policy variables, they are apt to be confounded with store, container size and brand differences in sales. This investigation illustrates the use of several procedures for mitigating the effects of these confounding variables.

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