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A Crucial Test for the Howard-Sheth Model of Buyer Behavior

Shelby D. Hunt and James L. Pappas
Journal of Marketing Research
Vol. 9, No. 3 (Aug., 1972), pp. 346-348
DOI: 10.2307/3149554
Stable URL: http://www.jstor.org/stable/3149554
Page Count: 3
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A Crucial Test for the Howard-Sheth Model of Buyer Behavior
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