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Students as Subjects in Consumer Behavior Experiments

Ben M. Enis, Keith K. Cox and James E. Stafford
Journal of Marketing Research
Vol. 9, No. 1 (Feb., 1972), pp. 72-74
DOI: 10.2307/3149612
Stable URL: http://www.jstor.org/stable/3149612
Page Count: 3
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Students as Subjects in Consumer Behavior Experiments
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