You are not currently logged in.
Access JSTOR through your library or other institution:
If You Use a Screen ReaderThis content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
The Effect of Ecological Concern on Brand Perceptions
Thomas C. Kinnear and James R. Taylor
Journal of Marketing Research
Vol. 10, No. 2 (May, 1973), pp. 191-197
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/3149825
Page Count: 7
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Preview not available
This research examines the relationship between the amount of concern for the ecology that buyers indicate and their perceptions of detergent brands. Results show that the level of ecological concern among buyers of laundry products had a marked effect on their brand perceptions.
Journal of Marketing Research © 1973 American Marketing Association