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Competitive Impact of a New Supermarket
Louis P. Bucklin
Journal of Marketing Research
Vol. 4, No. 4 (Nov., 1967), pp. 356-361
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/3149873
Page Count: 6
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The opening of a large supermarket creates heightened competition and concern about the concentration of food sales. This article explores the effect of one such opening. Before and after measures of market share are used to determine the kinds of stores that were affected and the kind of patronage attracted.
Journal of Marketing Research © 1967 American Marketing Association