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Competitive Impact of a New Supermarket

Louis P. Bucklin
Journal of Marketing Research
Vol. 4, No. 4 (Nov., 1967), pp. 356-361
DOI: 10.2307/3149873
Stable URL: http://www.jstor.org/stable/3149873
Page Count: 6
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Competitive Impact of a New Supermarket
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Abstract

The opening of a large supermarket creates heightened competition and concern about the concentration of food sales. This article explores the effect of one such opening. Before and after measures of market share are used to determine the kinds of stores that were affected and the kind of patronage attracted.

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