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Analysis of Irregular Two-Dimensional Distributions of Consumer Buying Choices
Purnell H. Benson
Journal of Marketing Research
Vol. 3, No. 3 (Aug., 1966), pp. 279-288
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/3149904
Page Count: 10
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This article develops and applies a solution for mathematically describing two-dimensional distributions of buying choices. The procedure applies the modified lognormal function which is advocated for analyzing irregular one-dimensional distributions. The result, in the form of a sales dot diagram, is a useful management tool.
Journal of Marketing Research © 1966 American Marketing Association