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Review

Reviewed Work: A Survey of Marketing Research by Dik Warren Twedt
Review by: Paul H. Fortnow
Journal of Marketing Research
Vol. 1, No. 2 (May, 1964), pp. 86-87
DOI: 10.2307/3149936
Stable URL: http://www.jstor.org/stable/3149936
Page Count: 2
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