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Market-Oriented Management Systems: The Current Status
Arnold E. Amstutz
Journal of Marketing Research
Vol. 6, No. 4 (Nov., 1969), pp. 481-496
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/3150088
Page Count: 16
You can always find the topics here!Topics: Aggregation, Analytics, Marketing, Modeling, Management information systems, Personal computers, Business structures, Delegation of authority, Business management, Data files
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Current literature is of little value in determining the nature and extent of system support being provided to marketing executives in major companies in the United States. This article describes the current state of market-oriented management information system development and utilization.
Journal of Marketing Research © 1969 American Marketing Association