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Journal Article

Market-Oriented Management Systems: The Current Status

Arnold E. Amstutz
Journal of Marketing Research
Vol. 6, No. 4 (Nov., 1969), pp. 481-496
DOI: 10.2307/3150088
Stable URL: http://www.jstor.org/stable/3150088
Page Count: 16
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Market-Oriented Management Systems: The Current Status
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Abstract

Current literature is of little value in determining the nature and extent of system support being provided to marketing executives in major companies in the United States. This article describes the current state of market-oriented management information system development and utilization.

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