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New Uses of Telephone Methods in Survey Research
Journal of Marketing Research
Vol. 3, No. 2 (May, 1966), pp. 163-167
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/3150205
Page Count: 5
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This article describes new uses of the telephone which have reduced survey interviewing costs. Wasted travel time has been reduced by making advance appointments by telephone, with no reduction in cooperation. Long distance telephone interviews of doctors, and telephone screening for visual impairment have also been proved successful.
Journal of Marketing Research © 1966 American Marketing Association