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New Uses of Telephone Methods in Survey Research

Seymour Sudman
Journal of Marketing Research
Vol. 3, No. 2 (May, 1966), pp. 163-167
DOI: 10.2307/3150205
Stable URL: http://www.jstor.org/stable/3150205
Page Count: 5
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
New Uses of Telephone Methods in Survey Research
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Abstract

This article describes new uses of the telephone which have reduced survey interviewing costs. Wasted travel time has been reduced by making advance appointments by telephone, with no reduction in cooperation. Long distance telephone interviews of doctors, and telephone screening for visual impairment have also been proved successful.

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