If you need an accessible version of this item please contact JSTOR User Support

New Uses of Telephone Methods in Survey Research

Seymour Sudman
Journal of Marketing Research
Vol. 3, No. 2 (May, 1966), pp. 163-167
DOI: 10.2307/3150205
Stable URL: http://www.jstor.org/stable/3150205
Page Count: 5
  • Download PDF
  • Cite this Item

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

If you need an accessible version of this item please contact JSTOR User Support
New Uses of Telephone Methods in Survey Research
Preview not available

Abstract

This article describes new uses of the telephone which have reduced survey interviewing costs. Wasted travel time has been reduced by making advance appointments by telephone, with no reduction in cooperation. Long distance telephone interviews of doctors, and telephone screening for visual impairment have also been proved successful.

Page Thumbnails

  • Thumbnail: Page 
163
    163
  • Thumbnail: Page 
164
    164
  • Thumbnail: Page 
165
    165
  • Thumbnail: Page 
166
    166
  • Thumbnail: Page 
167
    167