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Three-Point Likert Scales Are Good Enough

Jacob Jacoby and Michael S. Matell
Journal of Marketing Research
Vol. 8, No. 4 (Nov., 1971), pp. 495-500
DOI: 10.2307/3150242
Stable URL: http://www.jstor.org/stable/3150242
Page Count: 6
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Three-Point Likert Scales Are Good Enough
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