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Current Problems in Consumer Behavior Research

David T. Kollat, James F. Engel and Roger D. Blackwell
Journal of Marketing Research
Vol. 7, No. 3 (Aug., 1970), pp. 327-332
DOI: 10.2307/3150290
Stable URL: http://www.jstor.org/stable/3150290
Page Count: 6
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Current Problems in Consumer Behavior Research
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Abstract

This article supplements other critical evaluations of consumer research by discussing several issues and problems that impede the development of a consumer behavior research tradition.

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