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Current Problems in Consumer Behavior Research
David T. Kollat, James F. Engel and Roger D. Blackwell
Journal of Marketing Research
Vol. 7, No. 3 (Aug., 1970), pp. 327-332
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/3150290
Page Count: 6
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This article supplements other critical evaluations of consumer research by discussing several issues and problems that impede the development of a consumer behavior research tradition.
Journal of Marketing Research © 1970 American Marketing Association