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A Reply to Comments on "Ethics in Marketing Research: Their Practical Relevance"

Alice M. Tybout and Gerald Zaltman
Journal of Marketing Research
Vol. 12, No. 2 (May, 1975), pp. 234-237
DOI: 10.2307/3150451
Stable URL: http://www.jstor.org/stable/3150451
Page Count: 4
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A Reply to Comments on "Ethics in Marketing Research: Their Practical Relevance"
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