You are not currently logged in.
Access your personal account or get JSTOR access through your library or other institution:
If You Use a Screen ReaderThis content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
Richard L. Oliver
Journal of Marketing Research
Vol. 17, No. 4 (Nov., 1980), pp. 460-469
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/3150499
Page Count: 10
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Preview not available
A model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation. Satisfaction, in turn, is believed to influence attitude change and purchase intention. Results from a two-stage field study support the scheme for consumers and nonconsumers of a flu inoculation.
Journal of Marketing Research © 1980 American Marketing Association