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A Comment on Curhan's "The Relationship between Shelf Space and Unit Sales in Supermarkets"
Michael Lynch and Ronald C. Curhan
Journal of Marketing Research
Vol. 11, No. 2 (May, 1974), pp. 218-220
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/3150566
Page Count: 3
You can always find the topics here!Topics: Gross profits, Abstract spaces, Supermarkets, Space based observatories, Mathematical independent variables, Simultaneous equations, Gross margins, Marketing, Terms of sale, Shadow prices
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Journal of Marketing Research © 1974 American Marketing Association