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Consumer Socialization: A Theoretical and Empirical Analysis

George P. Moschis and Gilbert A. Churchill, Jr.
Journal of Marketing Research
Vol. 15, No. 4 (Nov., 1978), pp. 599-609
DOI: 10.2307/3150629
Stable URL: http://www.jstor.org/stable/3150629
Page Count: 11
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Consumer Socialization: A Theoretical and Empirical Analysis
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Abstract

The results of a large-scale study of adolescent consumer socialization are presented. A general conceptual framework of socialization is outlined to serve as a blueprint for discussing variables and hypotheses in the specific context of consumer socialization. The authors then examine the development of several consumption-related skills as a function of variables derived from sociological and developmental theories of socialization.

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