You are not currently logged in.
Access JSTOR through your library or other institution:
If You Use a Screen ReaderThis content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Consumer Socialization: A Theoretical and Empirical Analysis
George P. Moschis and Gilbert A. Churchill, Jr.
Journal of Marketing Research
Vol. 15, No. 4 (Nov., 1978), pp. 599-609
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/3150629
Page Count: 11
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Preview not available
The results of a large-scale study of adolescent consumer socialization are presented. A general conceptual framework of socialization is outlined to serve as a blueprint for discussing variables and hypotheses in the specific context of consumer socialization. The authors then examine the development of several consumption-related skills as a function of variables derived from sociological and developmental theories of socialization.
Journal of Marketing Research © 1978 American Marketing Association