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On Using Voice Analysis in Marketing Research

Nancy J. Nighswonger and Claude R. Martin, Jr.
Journal of Marketing Research
Vol. 18, No. 3 (Aug., 1981), pp. 350-355
DOI: 10.2307/3150975
Stable URL: http://www.jstor.org/stable/3150975
Page Count: 6
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
On Using Voice Analysis in Marketing Research
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Abstract

Voice analysis has received attention recently both in the marketing/advertising literature and among marketing research practitioners. The authors summarize the concept behind the technique and identify major concerns with its use. They draw upon research from other disciplines, particularly psycholinguistics, psychosomatic medicine, polygraphy, and acoustics for their discussion.

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