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On Using Voice Analysis in Marketing Research
Nancy J. Nighswonger and Claude R. Martin, Jr.
Journal of Marketing Research
Vol. 18, No. 3 (Aug., 1981), pp. 350-355
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/3150975
Page Count: 6
You can always find the topics here!Topics: Marketing, Emotional expression, Advertising research, Brands, Emotional states, Sound pitch, Commercials, Psychological attitudes, Emotion, Lips
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Voice analysis has received attention recently both in the marketing/advertising literature and among marketing research practitioners. The authors summarize the concept behind the technique and identify major concerns with its use. They draw upon research from other disciplines, particularly psycholinguistics, psychosomatic medicine, polygraphy, and acoustics for their discussion.
Journal of Marketing Research © 1981 American Marketing Association