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A Comparison of the Entropy Model and the Hendry Model

Jerome D. Herniter
Journal of Marketing Research
Vol. 11, No. 1 (Feb., 1974), pp. 21-29
DOI: 10.2307/3150990
Stable URL: http://www.jstor.org/stable/3150990
Page Count: 9
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
A Comparison of the Entropy Model and the Hendry Model
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Abstract

Editor's Note: The following article represents the opinion of the author on how the Entropy model and the Hendry model compare. His comments on the Hendry model are not based on complete information, as complete information was not made available to him. His comments and conclusions are in no way intended and should not be construed as his or the "Journal of Marketing Research's" recommendation on the value, application, use, or disuse of either model.

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