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A Comparison of the Entropy Model and the Hendry Model
Jerome D. Herniter
Journal of Marketing Research
Vol. 11, No. 1 (Feb., 1974), pp. 21-29
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/3150990
Page Count: 9
You can always find the topics here!Topics: Brands, Modeling, Entropy, Market share, Experimental data, Customers, Marketing, Statistical models, Purchasing, Maximum value
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Editor's Note: The following article represents the opinion of the author on how the Entropy model and the Hendry model compare. His comments on the Hendry model are not based on complete information, as complete information was not made available to him. His comments and conclusions are in no way intended and should not be construed as his or the "Journal of Marketing Research's" recommendation on the value, application, use, or disuse of either model.
Journal of Marketing Research © 1974 American Marketing Association